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17- QR code vs SnapTag


Are you tired of seeing those ugly black and white square blots everywhere you look? Well now there is a solution; SnapTags. 

SnapTags are raising the bar for interactive communication. SnapTags work like QR codes but give you much more. Instead of using a 2-D barcode, you now are able to use your very own logo that’s much more visually appealing to the consumer. This branding tool is extremely powerful for initiating consumer engagement at which the consumer is likely triggered by an emotional response.

QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode. A barcode is a machine-readable optical label that contains information about the item to which it is attached.

SnapTag provides trackable, device-aware, fully programmable QR codes that can deliver the best experience in any situation, for everyone.

How is the look of snaptag? Well, here it is!
Sample model
This look is the basic snaptag model of this blog.

This tag can be developed, updated and modified into many types and many designs. The advantage of this snaptag is that the people whoever sees this can easily get the content and the scanning process becomes easier too.

Unlike QR Codes, SnapTags can be used with a standard mobile phone. Consumers will get instant access to offers, content, promotions, and information by snapping a picture and sending the SnapTag to a designated short code or by scanning the SnapTag by using the SnapTag Reader App on a Smartphone.


By driving activation via text or e-mail the SnapTag adds a CRM element that can then work simply by sending a user to a pre-determined location via a QR code, which will also make analytics easier to track.
The second thing is; SnapTags are not free!!!
We can least consider that snaptag use will increase the level of marketing and services.


Well, what would you prefer?
Snaptag or QR code?
courtesy: google.com
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